SHE Handling Equipment (M) Sdn Bhd
Core Strategy:
Emphasizing "Speed, Professionalism, and Price Transparency."
The Challenge:
In the heavy machinery industry, sales cycles are long and high-ticket leads are hard to find. SHE Equipment Handling needed more than just "likes"—they needed a consistent pipeline of buyers for their industrial pallets and forklifts.
Direct-Response Video
Creating the "Electric Power Pallet" video with a strong 3-second hook to stop the scroll.
Lead-Gen Optimization
Funneling traffic directly into WhatsApp / Messenger to ensure the client's sales team could close deals instantly.
B2B Precision Targeting
Reaching warehouse owners and logistics managers across Malaysia.
Strategy
Result
Total Sales Generated: RM40,000
Ads Spend: RM2000
Return on Ad Spend (ROAS): 14.2x (High-efficiency conversion).
Inquiry Volume: 105+ High-intent leads from a single video creative.
Cost Efficiency: Achieved an industry-leading cost of RM 8.74 per lead.
"Coremark Media nailed my ad strategy—fast, precise, and impactful. Most importantly, they delivered real sales growth." — Mr. Loke, SHE Equipment Handling SDN.BHD
